J Cole Kicks Off "Live Undefined" for Music Choice
New York, NY (October 28, 2011) –Music Choice®, the multi-platform video music network, is set to bring On Demand consumers the ultimate music experience with a new original series on Monday, October 31, 2011.
Live Undefined is Music Choice’s new original series that gives artists a chance to express themselves artistically in a way they never have before. The stripped-down music program showcases the work of some of today’s most exciting established and emerging artists today while offering viewers a real, raw listening experience that uncovers the true talent of their favorite musicians.
The show debuts On Demand Monday, October 31st with Roc Nation recording artist J. Cole who debuted with a # 1 album “Cole World: The Sideline Story.” During the shoot, J. Cole stated:
“The minute you try to box me in and tell me what I can’t do or what you think I should only do is like the minute my mind starts thinking like oh really and then my whole goal is to then prove you wrong. I tell stories and I learned that from Tupac and Nas. I like keeping it with two keyboards and a DJ. I like that cuz it feels more important without making it too big of a production. I do the punch lines that I learned from Eminem and Canibus, feel like my best music is when I get super emotional. I do club music I studied from the Jay-Z’s, I got a line on the album ‘ I’m David Blaine, I’m breaking out of my own box.’ I don’t even want to be defined.”
The series includes 7 episodes and features additional artists this year including Patrick Stump, Mateo, Jack’s Mannequin, Miguel, Yelawolf, and Skylar Grey. Each performance will be shot on location, capturing the artist in a ‘natural habitat’ while giving viewers a unique, personal ‘live’ music experience. The performance will air as single-play videos on Music Choice On Demand. Performances will also appear on SWRV, the first and only 24/7 interactive video music network, and as audio tracks on respective Music Choice Music Channels.
Music Choice is the #1 Video On Demand Network available in 51 million homes. Video on Demand was launched in November 2004.